Print marketing is not dead! Despite the fact that lots of brands place a huge emphasis on digital techniques nowadays, a leaflet marketing campaign could still prove to be a hugely beneficial venture for your business.
1. People peruse leaflets at their own leisure
We’re just used to receiving leaflets; we’ve been getting them dropped through the door or as an accompaniment to newspapers and magazines for years. We expect a little advertising material to browse in these situations. Let’s be honest, the practice of receiving leaflets feels much less annoying than being bombarded with emails or social media ads.
What tends to happen is that people pick them up and then can take a look later at their own leisure. It feels convenient. What’s more, it’s so easy to pass a leaflet on to somebody else who might also be interested. And if you want to you can keep them to look at weeks or months later.
2. Leaflets are quick, easy and cheap to produce
Producing a leaflet to advertise your business has never been simpler. You can have as much or as little input in the process as you’d like. In other words, you can ensure that the design reflects your brand entirely and is completely geared towards your overall goal. Alternatively, you can leave the job to the experts who know what they’re doing and have lots of experience in the field.
It has been proven that leaflet marketing is a cost-effective form of advertising. It’s cheap to produce a batch of leaflets and get them out there. This will almost certainly result in a strong return on your investment.
3. Statistics show that consumers are interested in leaflets
1. People peruse leaflets at their own leisure
We’re just used to receiving leaflets; we’ve been getting them dropped through the door or as an accompaniment to newspapers and magazines for years. We expect a little advertising material to browse in these situations. Let’s be honest, the practice of receiving leaflets feels much less annoying than being bombarded with emails or social media ads.
What tends to happen is that people pick them up and then can take a look later at their own leisure. It feels convenient. What’s more, it’s so easy to pass a leaflet on to somebody else who might also be interested. And if you want to you can keep them to look at weeks or months later.
2. Leaflets are quick, easy and cheap to produce
Producing a leaflet to advertise your business has never been simpler. You can have as much or as little input in the process as you’d like. In other words, you can ensure that the design reflects your brand entirely and is completely geared towards your overall goal. Alternatively, you can leave the job to the experts who know what they’re doing and have lots of experience in the field.
It has been proven that leaflet marketing is a cost-effective form of advertising. It’s cheap to produce a batch of leaflets and get them out there. This will almost certainly result in a strong return on your investment.
3. Statistics show that consumers are interested in leaflets
It’s hard to believe that anybody would be able to divert their eyes from the TV or their Smartphone for just a few seconds. Nevertheless, print marketing still works according to studies. The above graphic shows statistics from the Direct Marketing Association. Evidently, the majority of people (79%) take notice of leaflets, and nearly half of recipients actually visit the shop being advertised. What’s more, leaflet marketing was the second most effective marketing technique in this study.
4. It’s easy to measure the results of a leaflet marketing campaign
A leaflet is one of the most concise marketing materials you can get. You have a clear message that you hope to reach a particular demographic with. This is very simple to do when you have a targeted leaflet distribution campaign. For example, if you’re hoping to attract local customers, it’s as easy as hitting homes in the local area. If you’re looking to lure in a certain age group then it’s all about placement, for instance if your target market is young people then you might want to leave a stack of leaflets at a cool coffee shop.
Because it’s also easy to integrate other methods of luring in customers, you can then measure the results of your leaflet campaign. You could include a QR code on the leaflets or a voucher to be used in-store, and then see how many people use them. You could also add a note at the bottom of your leaflet such as ‘Follow us on Twitter’ with your Twitter handle, then see how many new followers you get.
As you can see there are a range of benefits associated with carrying out a leaflet marketing campaign. Perhaps the most poignant point to take note of is how easy and cheap the whole process is. This means that leaflets are a highly suitable marketing method for both start ups and larger companies.
4. It’s easy to measure the results of a leaflet marketing campaign
A leaflet is one of the most concise marketing materials you can get. You have a clear message that you hope to reach a particular demographic with. This is very simple to do when you have a targeted leaflet distribution campaign. For example, if you’re hoping to attract local customers, it’s as easy as hitting homes in the local area. If you’re looking to lure in a certain age group then it’s all about placement, for instance if your target market is young people then you might want to leave a stack of leaflets at a cool coffee shop.
Because it’s also easy to integrate other methods of luring in customers, you can then measure the results of your leaflet campaign. You could include a QR code on the leaflets or a voucher to be used in-store, and then see how many people use them. You could also add a note at the bottom of your leaflet such as ‘Follow us on Twitter’ with your Twitter handle, then see how many new followers you get.
As you can see there are a range of benefits associated with carrying out a leaflet marketing campaign. Perhaps the most poignant point to take note of is how easy and cheap the whole process is. This means that leaflets are a highly suitable marketing method for both start ups and larger companies.